After Rain’s successful concert in 2005, many Korean stars followed suit and held their concerts in the country as well. This “wave” then stormed Indonesia and quickly gained large audiences in the ASEAN member state. Korean dramas entered the China market in such a rapid and large way that the phenomenon was quickly termed “Hallyu” in the Chinese language, which means wave. Initially, Korea marketed its dramas to China which resulted in the so-called Korean fever. Korean And Chinese Entertainment In Indonesia Its main actor, Rain, went on to hold the biggest concert of 2005 in Indonesia, attracting 40 thousand spectators.Īlthough China over the years has also been trying to penetrate the Indonesian market, it remains unable to keep up with the popularity of Korean entertainment.
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Despite the popular Meteor Garden in 2001 from Taiwan which gained high ratings in Indonesia, Chinese dramas were increasingly fading as Korean dramas grew in popularity with dramas like Full House in 2004. The popularity of Chinese dramas, nonetheless, quickly faded in the archipelago. It began with Korean dramas such as Autumn in My Heart in 2000 which directly competed with Chinese drama Romance in the Rain in 2001.
Since the early 2000s, South Korean and Chinese pop culture have been competing with each other to capture the Indonesian market.
In this file photo, Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music and Arts Festival in Indio, California.
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